Perspectives is distributed throughout Placer County, parts of Nevada and Sacramento counties, and beyond through chambers of commerce, parks and recreation departments, the library system, arts and culture centers, new resident welcome services, the California Welcome Center — Auburn, North Lake Tahoe Resort Association, and Placer Valley Tourism and to Arts Council of Placer County members and subscribers. Readership is estimated at 15,000 per issue. Circulation and readership increases by approximately 70% (to 25,500) for the full color Studios Tour special edition. Readers cover the demographic spectrum of Placer County residents from the communities of Auburn, Colfax, Foresthill, Loomis, Lincoln, Rocklin, Roseville and the Reno-Tahoe-Truckee region as well as national and international visitors seeking arts, culture and heritage information and experiences.
|1/2 page vertical||3.625″ x 9″|
|1/4 page||3.625″ x 4.5″|
|1/2 page||7.5″ x 4.5″|
|Back page (full color bleed)||8.5″ x 7″|
|Spot color not available|
|Ad size, color||1x||3x||Nonprofit arts discount|
|1/2 page b/w||$400||$1,100||5%|
|1/2 page color STUDIO TOURS ISSUE ONLY||$460||–||5%|
|1/4 page b/w||200||550||5%|
|1/4 page color STUDIO TOURS ISSUE ONLY||230||–||5%|
|Back cover full color||1100||3300||5%|
|Special focus 2/3 page full color; certain requirements apply||–||5%|
|Back cover full color STUDIO TOURS ISSUE||1265||–||5%|
|Issue||Reservation deadline||Artwork deadline|
|January/February/March (Winter)||November 15||December 10|
|April/May/June (Spring)||February 15||March 10|
|July/August/September (Summer)||May 15||June 10|
|October/November/December (Fall STUDIO TOURS ISSUE)||August 15||September 10|
Please submit ads electronically to ads@PlacerArts.org. Successful receipt of your ad will be acknowledged.
Acceptable file formats for either PC or Mac are:
PDF (fonts converted to outlines or embedded)
JPG (300 ppi, high quality)
EPS (all fonts converted to outlines, graphics embedded or included)
TIF (300 ppi).
Files over 10MB should be stuffed.
Ad layout services are available; contact ads@PlacerArts.org.
Attn: Perspectives Advertising
808 Lincoln Way
Auburn, CA 95603