Circulation
Perspectives is distributed throughout Placer County, parts of Nevada and Sacramento counties, and beyond through chambers of commerce, parks and recreation departments, the library system, arts and culture centers, new resident welcome services, the California Welcome Center — Auburn, North Lake Tahoe Resort Association, and Placer Valley Tourism and to Arts Council of Placer County members and subscribers. Readership is estimated at 15,000 per issue. Circulation and readership increases by approximately 70% (to 25,500) for the full color Studios Tour special edition. Readers cover the demographic spectrum of Placer County residents from the communities of Auburn, Colfax, Foresthill, Loomis, Lincoln, Rocklin, Roseville and the Reno-Tahoe-Truckee region as well as national and international visitors seeking arts, culture and heritage information and experiences.

Ad sizes

1/2 page vertical 3.625″ x 9″
1/4 page 3.625″ x 4.5″
1/2 page 7.5″ x 4.5″
Back page (full color bleed) 8.5″ x 7″
Spot color not available

Ad Rates

Ad size, color 1x 3x Nonprofit arts discount
1/2 page b/w $400 $1,100 5%
1/2 page color STUDIO TOURS ISSUE ONLY $460 5%
1/4 page b/w 200 550 5%
1/4 page color STUDIO TOURS ISSUE ONLY 230 5%
Back cover full color 1100 3300 5%
Special focus 2/3 page full color; certain requirements apply 5%
Back cover full color STUDIO TOURS ISSUE 1265 5%

Deadlines

Issue Reservation deadline Artwork deadline
January/February/March (Winter) November 15 December 10
April/May/June (Spring) February 15 March 10
July/August/September (Summer) May 15 June 10
October/November/December (Fall STUDIO TOURS ISSUE) August 15 September 10

Submission
Please submit ads electronically to perspectives@PlacerArts.org. Successful receipt of your ad will be acknowledged.
Acceptable file formats for either PC or Mac are:
PDF (fonts converted to outlines or embedded)
JPG (300 ppi, high quality)
EPS (all fonts converted to outlines, graphics embedded or included)
TIF (300 ppi).
Files over 10MB should be stuffed.
Ad layout services are available; contact perspectives@PlacerArts.org.

Payment
PlacerArts
Attn: Perspectives Advertising
808 Lincoln Way
Auburn, CA 95603